I've heard this refrain from clients countless times over the years.
To counter this problem with an effective advertising tool, I've recommend using roadside "Human Billboards" to many clients.
Here are the 3 reasons why...
1. Motion attracts attention. People are inundated with still images everywhere they look, and when they see something moving, it catches their eye. In addition, a simple message with a moving arrow creates awareness and an immediate call to action.
2. Cost. A 2' x 4' sign only cost about $200 and it's a one time expense. The cost for a billboard on a major road in Naples begin at over $1000 per month.
3. No permits are needed. According to Diana Compagnone, Collier County Sign Reviewer, the only restrictions for human billboards are "Signs need to be hand held, and off the road or on the sidewalk and pose no danger to vehicles."
The Black Eyed Pig BBQ Restaurant is located just off Pine Ridge Rd. Owner Carl Osborne estimates business has increased over 20% since he began using a human billboard I designed.
If you want to increase traffic to your business in this cost effective manner, contact me for a free consultation today.
Dave Horton
Dave Horton Advertising
See http://davehortonads.com/ or visit me on Facebook
Email me at davehortonads@gmail.com
cool blog
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