Your Website Title Can Make You King

What is a website title tag?

A website title tag defines the title of the document. If you right click off the side of your website, then left click "View Page Source" your website code will appear. Your page title will appear somewhere near the top between the 2 title tags . The title code on my website homepage looks like this.

Since Google only displays the first 55 characters of your title, try to keep it short, or at least get your most important keywords at the beginning of the title. The copy in purple is my business title tag on Google.

Why is a title tag important?

Your website title tag is one of the most important tools you can utilize to get your site ranked high on search engines. The use of proper keywords ( words a potential customer uses in his Google search) is a must to rank high. Your potential customers won't find you if you use ineffective keywords, as less than 1% ever go beyond page 1 on any search engine.


How do I change my title tag?

Each website design software is different, so there is no one easy answer. I recommend referring to your software support, or contact me and I will determine which keywords will attract customers, and insert these keywords in title tags on your website.

Dave Horton
Dave Horton Advertising
239-687-9499
dave@davehortonads.com
davehortonads.com

Why Not Just Pay To Be #1

As I discussed in a previous blog, being on Google Page 1 is very important if you wish to reach your target market. There are two ways to get to Page 1, either by natural search listing, or pay to appear on Page 1.

Effective natural search listing is done through skillful SEO (Search Engine Optimization) using proper meta tags, keywords and other tools.

Sponsored links are pay-per-click listings that appear on Google page 1, usually on the right side of the page or in a pink box. No SEO work is needed to achieve this ideal position.


It's easier to pay and get results immediately, but is this the correct decision?

A recent Google study found that searchers were 72% more likely to click on a listing that is naturally ranked than a pay-per-click listing.

Why?
Searchers know that natural listings have been vetted by a secret Google algorithm which ranks sites by relevance. Searcher know a naturally listed site is more relevant because it's position was earned, not bought.

Why I am most qualified to build your website or tune up your existing poor performing site?
As an exercise, type "Naples Advertising Agency" into Google.

You will find my company in the all-important Page 1 Position. My #1 position is extra cool since advertising agencies are the pros at SEO. There are many ad agencies below me in Google that brag about their SEO talents. Why are they not above me in their own category?

Dave Horton
Dave Horton Advertising

See http://davehortonads.com/ or visit me on Facebook

Email me at davehortonads@gmail.com

Know Your Place!

Still can't get your business onto Google page 1?

Google Places is a feature that will get your business listed on a map that appears on page 1 of Google. And it's FREE!



When someone initates a Google search, a map appears with locations pinpointed with a link to an informational page with details such as your contact info, description, business categories, operation hours, payment options, photos, videos, custom info and even a hyperlink to your own web page. You can even add coupons to your Google Places listing.

In addition, Google offers a personalized dashboard within Google Places that includes data about how many times people have found your business on Google, what keywords they used to find it and even what areas people traveled from to visit your business. This great marketing tool can help you make decisions within your own business. You can concentrate your efforts to fill the demands that Google search says people are looking for.

My clients have moved to page 1, you can easily do so too. Please contact me if you need assistance with Google Places.

Dave Horton
Dave Horton Advertising

See http://davehortonads.com/ or visit me on Facebook

Email me at davehortonads@gmail.com

4 Tips That Saved a Business

Carl's BBQ restaurant was struggling. Even though his small diner was located on a major through road, customers didn't know he was there. He contacted me last summer and asked for advice. Here are the 4 marketing tips I recommended...

1. Change your restaurant's name. Carl's Classic Cafe does not indicate BBQ.
Solution - He changed the name of the restaurant to Black Eyed Pig BBQ.

2. Design a strong, immediately recognizable logo that gave his restaurant credibility and provided customers with a sense of familiarity and comfort.
Solution - I designed the Black Eyed Pig logo.

3. Install HUGE, highly visible signs. His strongest asset was his location, and by simply letting people know he is there and open would certainly generate sales.
Solution - I designed large aluminum signs that were installed on the roof facade. I also installed 5 foot high, bright orange B-B-Q vinyl letters on the windows.

4. Generate a web presence.
Solution - I designed and assembled a website for him, locked in a solid domain name and installed keywords in his code that got him onto page one on Google within weeks.

The results...
Carl's traffic has increased 4 fold since my recommendations were implemented. His business has been so overwhelming, he is thinking of opening a second diner, even in this weak economy.

Every business has different clientele, assets and budget. What worked for Carl may not work for the next restaurant down the road. That is why it is important to consult a marketing expert before you drop a nickel on advertising. I offer FREE consultations and recommendations to improve your sales. In addition, I always include a cost quote to implement my plans.

After following my recommendations, you will clearly discover my advertising and marketing services are not an expense, but a wise investment in your company.

Ask Carl.

Dave Horton
Dave Horton Advertising

See http://www.davehortonads/ or visit me on Facebook

Email me at davehortonads@gmail.com

5 Steps To Improve Your Website's Google Ranking

You've just taken your new website live and now you wait for the phone to ring. Only it doesn't. Your site is on the web, but no one can find it. What did you forget to do? How do you get eyeballs on your website?

The answer is "You need to insert effective keywords into your website code."

"Wait a second...I don't know anything about code. That stuff is Chinese to me!"

Relax, there is very little you need to know about code to enhance your search engine ranking. Following these 5 steps will help your website ascend to or near the top on Google and other search engine rankings.

1. Assemble a list of words or phrases (20 - 50) that customers would use on a search engine when they look for your business, including your city and state location.

2. Type in a few of those words or phrases into the search engine and see who's website comes up first.

3. Right click onto the website that comes up on top and look for the "View Source" command. A bunch of code will appear. Somewhere near the top of all that crazy code should be a line that begins "META name", then "keywords", then "content="

4. After the "content=" appears a series of keywords your competitor has used to propel him to the top of the search engines. Note these keywords and assimilate them into the list of keywords you've already assembled.

5. Ask your webmaster to insert these new keywords in your website code. Make sure he does this on every page of your site. He should then resubmit your site to the search engines.

Don't expect immediate results, as your ranking will advance depending on numerous factors, one being the amount of local competition you have. In future blogs, I will explain other methods to even further enhance your search engine rankings.

Thanks for reading and following my blog. The 1st person to email me at davehortonads@gmail.com will receive a complimentary keyword evaluation.

Dave Horton
Dave Horton Advertising
See http://www.davehortonads.com/ or visit me on Facebook
Email me at davehortonads@gmail.com