Thursday, May 13, 2010

Why Number 11 Is Bad For Business

When conducting an online search, the first page on Google includes 10 entries. The click through rate to page 2 is an astonishing low 0.66%.



Number 11 gets you to the top of page 2, but realistically, less than 1% of your potential customers will ever see your listing.

There are 2 distinct ways to get on Google page 1

1. Google Adwords. With this method, you set your own daily budget and you pay a set amount for certain search words that your customers may use when looking for your service or product. This can cost as low as a couple pennies per click, up to over $50 per click.

2. SEO or Search Engine Optimization. This method involves many different "tune ups" to your website, many of which I discussed previously. Executed properly, your website can move up to page 1.

Here are some websites I designed and preformed my magic with SEO. Listed first is the website, next are the key words that potential customers would most likely use.

Black Eyed Pig Restaurant Naples Barbecue Restaurant
Ardent Manor Naples Adult Day Care
Mega Kids Naples Naples Childrens Furniture
Clearview Naples Naples Retractable Screens
Dave Horton Advertising Naples Advertising Agency

There are many ad agencies below me in Google rankings that brag about their SEO talents. Why are they not above me in their own category?

If your website is #11 (or worse), please contact me for a free consultation. I can give you a few pointers on how you can improve your Google rankings yourself.

Dave Horton
Dave Horton Advertising

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  1. This comment has been removed by a blog administrator.

  2. thanks for the info we are at the top of page 2 on google for one of our keeyword but just cant seem to cross over to page 1