Monday, August 24, 2015

Stay out of the Trash

Email marketing is one of the most effective and efficient ways to "Sell your Stuff."  As streamlined as this way of marketing has become, there are still a few "gotchas" of which you need to be aware.

One of those gotchas is
how you treat the people on your list, especially those who don’t open your emails.

Internet service providers such as Gmail, Yahoo! and others do goofy things. Because they’ve been inundated with spam throughout the years, they’ve developed some intricate ways to determine how “good” your email list is. On the surface, they’ll rate how many inbox bounces you’ve gotten, how many emails you’ve had marked as spam, and so on.

If you don’t earn a good rating, the emails you send might not even hit your subscribers’ inbox at all; instead, they'll go sit in your spam folder. Because of this, your goal should be to have an engaged list, one that has a good percentage of emails that get opened and read.

It’s good practice to “cull the herd,” so to speak. Take the people who haven’t opened an email in a set amount of time—say, two months, give or take—and put them on an entirely different list with an entirely different provider. This way, the ISPs won’t count those not-engaged subscribers negatively toward the health of your list, and your primary emails will land in inboxes and not junk folders.

If you would like to setup or streamline your email list, please contact me and get started today.

Dave Horton
Dave Horton Advertising

Friday, August 14, 2015

Your Website Title Can Make You King

What is a website title tag?

A website title tag defines the title of the document. If you right click off the side of your website, then left click "View Page Source" your website code will appear. Your page title will appear somewhere near the top between the 2 title tags . The title code on my website homepage looks like this.
Since Google only displays the first 55 characters of your title, try to keep it short, or at least get your most important keywords at the beginning of the title. The copy in purple is my business title tag on Google.

Why is a title tag important?

Your website title tag is one of the most important tools you can utilize to get your site ranked high on search engines. The use of proper keywords ( words a potential customer uses in his Google search) is a must to rank high. Your potential customers won't find you if you use ineffective keywords, as less than 1% ever go beyond page 1 on any search engine.

How do I change my title tag?
Each website design software is different, so there is no one easy answer. I recommend referring to your software support, or contact me and I will determine which keywords will attract customers, and insert these keywords in title tags on your website.

Dave Horton
Dave Horton Advertising