Tuesday, February 23, 2010

Who's Been Visiting Your Website?

Now that your keywords are in place and your website is live, you now wonder if anyone is actually visiting the site. A recommended and FREE tool to monitor traffic to your site is Google Analytics. You can view a daily report of hits to your website, bounce rates (how many people come to your homepage and leave without clicking to another page) and average time spent on your site. In addition, you can see a map of the world that indicates where your hits are coming from and most importantly, Google Analytics shows you which search engine words people use to find your website.

How do you set up and use Google Analytics?

Step 1: Set Up Your Account
In order to use Google Analytics, you will need to set up an account. Go to www.google.com/analytics/ The steps are easy to follow, and should take less than 10 minutes to complete.

Step 2: Insert The Google Analytics Code Into Your Web Pages
After you finish registration, you will receive a wacky code. This code needs to be inserted into the HTLM on your website. Simply find the < / body > tag near the bottom of your page and insert the code above it. You will need to do this on every page of your website. If the last two sentences are jibberish to you, simply email the code to your webmaster. He will know what it is and how to install it.

Step 3: Anaylize Your Website Performance
The day after installing your code, go to your Google Analytics page. In the center of the page is a section titled Website Profiles. Click on the View Reports link. This will bring you to the Dashboard. This is where all the information is stored. I recommend bookmarking this page for easy daily access.

This information will show your where your customers are coming from and which search words they used to find you. This information allows you focus your efforts towards reaching those and like customers.

See a selection of websites I've designed and assembled.

If you wish to automatically receive more of these quick advertising tips, become a follower of my blog by clicking the button to the right.

Dave Horton
Dave Horton Advertising

See http://www.davehortonads/ or visit me on Facebook

Email me at davehortonads@gmail.com

Wednesday, February 17, 2010

5 Steps To Improve Your Website's Google Ranking

You've just taken your new website live and now you wait for the phone to ring. Only it doesn't. Your site is on the web, but no one can find it. What did you forget to do? How do you get eyeballs on your website?

The answer is "You need to insert effective keywords into your website code."

"Wait a second...I don't know anything about code. That stuff is Chinese to me!"

Relax, there is very little you need to know about code to enhance your search engine ranking. Following these 5 steps will help your website ascend to or near the top on Google and other search engine rankings.

1. Assemble a list of words or phrases (20 - 50) that customers would use on a search engine when they look for your business, including your city and state location.

2. Type in a few of those words or phrases into the search engine and see who's website comes up first.

3. Right click onto the website that comes up on top and look for the "View Source" command. A bunch of code will appear. Somewhere near the top of all that crazy code should be a line that begins "META name", then "keywords", then "content="

4. After the "content=" appears a series of keywords your competitor has used to propel him to the top of the search engines. Note these keywords and assimilate them into the list of keywords you've already assembled.

5. Ask your webmaster to insert these new keywords in your website code. Make sure he does this on every page of your site. He should then resubmit your site to the search engines.

Don't expect immediate results, as your ranking will advance depending on numerous factors, one being the amount of local competition you have. In future blogs, I will explain other methods to even further enhance your search engine rankings.

Thanks for reading and following my blog. The 1st person to email me at davehortonads@gmail.com will receive a complimentary keyword evaluation.

Dave Horton
Dave Horton Advertising
See http://www.davehortonads.com/ or visit me on Facebook
Email me at davehortonads@gmail.com

Tuesday, February 2, 2010

I Don't Need A Logo

I've met many business people who hand me a Office Max produced business card with a smiling, large headed retro cartoon guy smiling with his thumb up and a twinkle on his tooth. This stale clip art posing as a company logo immediately tells me that the person gave no thought to how poorly he is presenting himself to potential clients.

When I offer to design a logo for them, I'm usually assured "I don't need a logo."

Why do you need a logo?

1. A good logo lends a corporate look to a small business. Home made logos scream "small-time vendor" and your clients will regard you as such.

2. A good logo gives your business an immediate recognizable identity. It will enable your company stand out in the crowded market.

3. A good logo offers stability for clients or customers who feel more comfortable looking for a well-defined company, and "look and feel" may be one of their criteria for making a decision.

4. A good logo makes you to stand out in your field. A good logo can put you far above the competition, especially when paired with a strong identity program which includes corresponding business cards, letterhead, print advertising, company website, vehicle signage and storefront signage.

5. A good logo strongly hints or explains what your business is and how it can help your clients.

During the 20 years I've been in business, I've designed hundreds of logos for Naples and Southwest Florida businesses, starting with a Rollsafe logo contest I won in 1990. Many examples of logos I've created can be found on my website.

Thanks for reading the 1st entry into my new company blog. The 1st person to email me will receive a FREE company logo design.

Do you need a logo?

Dave Horton
Dave Horton Advertising
See http://www.davehortonads.com/ or visit me on Facebook
Email me at davehortonads@gmail.com