A Good First Impression for $59

Your first impression to a potential client will usually determines whether he will do business with you in the future or not. Your business card is an inexpensive self-promotion tool that allow you to stand out from the pack and give yourself an edge. A well designed business card printed on a quality card stock shows that you value the quality of your work and that you are likely to offer the same service to customers. A poorly designed card on cheap paper serves as a warning to others that you cut corners promoting yourself, and will probably do the same with customer's work.

"I can do it myself. I have Publisher!" I hear many say when I offer to design and print cards for them. Most times their well intended efforts yield poor results after many hours of frustration and wasted time.

Below offers a typical example of a home made card a client put together and the card I designed and printed for him.

I design, assemble and print 1000 business cards printed on 14pt. UV coated card stock (the glossy cards) for only $59. This offer is extended to anyone in the United States.

Become a follower of my blog in the month of April. On May 1st, a random follower will receive 1000 FREE Business Cards.

Dave Horton
Dave Horton Advertising

See http://davehortonads.com/ or visit me on Facebook

Email me at davehortonads@gmail.com

I Don't Need A Logo

I've met many business people who hand me a Office Max produced business card with a smiling, large headed retro cartoon guy smiling with his thumb up and a twinkle on his tooth. This stale clip art posing as a company logo immediately tells me that the person gave no thought to how poorly he is presenting himself to potential clients.

When I offer to design a logo for them, I'm usually assured "I don't need a logo."

Why do you need a logo?

1. A good logo lends a corporate look to a small business. Home made logos scream "small-time vendor" and your clients will regard you as such.

2. A good logo gives your business an immediate recognizable identity. It will enable your company stand out in the crowded market.

3. A good logo offers stability for clients or customers who feel more comfortable looking for a well-defined company, and "look and feel" may be one of their criteria for making a decision.

4. A good logo makes you to stand out in your field. A good logo can put you far above the competition, especially when paired with a strong identity program which includes corresponding business cards, letterhead, print advertising, company website, vehicle signage and storefront signage.

5. A good logo strongly hints or explains what your business is and how it can help your clients.

During the 20 years I've been in business, I've designed hundreds of logos for Naples and Southwest Florida businesses, starting with a Rollsafe logo contest I won in 1990. Many examples of logos I've created can be found on my website.

Thanks for reading the 1st entry into my new company blog. The 1st person to email me will receive a FREE company logo design.

Do you need a logo?

Dave Horton
Dave Horton Advertising
See http://www.davehortonads.com/ or visit me on Facebook
Email me at davehortonads@gmail.com