A great way to save 50% - 80% off regular advertising rates is by running a "Stand-By Ad".
A stand-by ad is a print advertisement that a newspaper or magazine uses when, hours before press run, "holes" in the publication appear that requires ads for filler. If you submit a stand-by ad and it is ready to print, the ad can run at a huge discount.
The downside, of course, is that there is no guarantee your ad will appear on any given day.
It is important that your stand-by ad catches the eye of the reader. This can be achieved by utilizing the services of a graphic designer who uses basic design principles effectively. Please see a selection of ads I've designed on my website. Please contact me, and I will design and assemble your stand-by ad. In addition, I will also negotiate fees with your local publication.
Please Stand By.
Dave Horton Advertising
See http://davehortonads.com/ or visit me on Facebook
Email me at firstname.lastname@example.org