Thursday, August 26, 2010

Why Not Just Pay To Be #1

As I discussed in a previous blog, being on Google Page 1 is very important if you wish to reach your target market. There are two ways to get to Page 1, either by natural search listing, or pay to appear on Page 1.

Effective natural search listing is done through skillful SEO (Search Engine Optimization) using proper meta tags, keywords and other tools.

Sponsored links are pay-per-click listings that appear on Google page 1, usually on the right side of the page or in a pink box. No SEO work is needed to achieve this ideal position.

It's easier to pay and get results immediately, but is this the correct decision?

A recent Google study found that searchers were 72% more likely to click on a listing that is naturally ranked than a pay-per-click listing.

Searchers know that natural listings have been vetted by a secret Google algorithm which ranks sites by relevance. Searcher know a naturally listed site is more relevant because it's position was earned, not bought.

Why I am most qualified to build your website or tune up your existing poor performing site?
As an exercise, type "Naples Advertising Agency" into Google.

You will find my company in the all-important Page 1 Position. My #1 position is extra cool since advertising agencies are the pros at SEO. There are many ad agencies below me in Google that brag about their SEO talents. Why are they not above me in their own category?

Dave Horton
Dave Horton Advertising

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1 comment:

  1. but how do you get to number 1 for your key word its easy to get to number 1 for your actual company namm